COWBOY MAGIC® Extra Strength Dry Skin Lotion helps turn "sun rough" skin baby soft! It is formulated for active and athletic "outdoor people", who punish their skin to the max by exposing their skin to the sun, wind and rain. It is concentrated: Like other COWBOY MAGIC® products, a little goes a long way. It works instantly: Absorbs into the skin quickly, leaving a clean fresh feeling. Hydrolyzes immediately, leaving the skin smooth, soft and moisturized. It is a deep conditioner: Rough, dry skin on hands will rejuvenate after exposure to water, cold weather, sun, wind and rain. It is long lasting: Aloe Vera, Apricot Kernel Oil and Silk Protein have been added to give long lasting results. It is fragrance free: Can be used under make-up or perfumes and colognes: It is a total body lotion: Apply to hands, face, legs and the entire body anytime the skin is dry. Use before dressing in the morning, before bedtime, or after a warm bath or shower to keep the skin "baby soft".