COWBOY MAGIC® Rosewater Shampoo with Silk Conditioners is easy to use and is formulated to: Gently dissolve dirt and clean hair. Condition the hair and skin. Rinse out easily. It is concentrated: Formulated to be used full strength or dilute up to 20 to 1. It works instantly: The fast working ingredients break down dirt and unwanted matter quickly without damaging hair. It is a deep conditioner: Panthenol and silk protein penetrate the hair and deep condition the skin, preventing dryness.